Download PDF by Paula Ladenburg Land: Content Audits and Inventories

By Paula Ladenburg Land

ISBN-10: 1937434389

ISBN-13: 9781937434380

Successful content material technique initiatives begin with a radical overview of the present country of all content material resources: their volume, sort, and caliber. starting with a data-rich content material stock and layering in a qualitative review, the audit method permits content material proprietors and company stakeholders to make knowledgeable decisions.

Content Audits and Inventories, via veteran content material strategist Paula Land, indicates you ways to start with a list, scope and plan an audit, review content material opposed to enterprise and person targets, and circulate ahead with a collection of worthy, actionable insights.

This sensible, tactic-filled instruction manual walks you thru establishing and operating a listing utilizing an automatic instrument, environment the level for a profitable audit. particular audit strategies addressed contain auditing for content material caliber, functionality, worldwide issues, and felony and regulatory matters. additionally, you will how one can do a aggressive audit and comprise personas into an audit. tips about providing audit effects to stakeholders may also help you carry powerful strategies.

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Content Audits and Inventories by Paula Ladenburg Land


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